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To stay ahead of the field, Ford Performance constantly develop their race cars.
为了保持行业领先地位，福特性能一直在开展赛车研发。
Driver biometrics are monitored second by second ensuring peak physical performance.
为确保车手发挥出最佳生理状态，该部门对车手的生物学特征进行了逐秒的监测。
Their next daring maneuver, harnessing the power of the mind.
他们接下来的举措更为大胆——驾驭思维控制的力量。
Ford are developing a unique motorsport helmet that reads the drivers brain activity.
当下，福特正在开发一种能够读取车手大脑活动的赛车头盔。
Their team of engineers and scientists have integrated cutting edge technology electroencephalography, or EEG for short, into the helmet itself.
该部门的工程师和科学家团队已经将脑电图(EEG)这一尖端技术集成到了头盔里。
EEG uses electrodes to record electrical charges that signal activity in the brain.
其原理就是用电极记录显示脑电波活动的电荷。
The team can measure driver focus in high pressure situations to reveal crucial moments of suboptimal performance.
该团队能够通过测算车手在高压环境下的专注度来揭示车手表现不佳的重大时刻。
The EEG electrodes lie within the foam inside the helmet, in contact with the scalp.
EEG的电极就位于头盔内的泡沫内，能够与头皮相接触。
The brain data is then fed out to external hardware.
接着，大脑数据会被输出到外部硬件。
Drivers gain insight into how their brain performs while driving.
这样一来，车手便可以了解工作时他们大脑的表现了。
This unique, bespoke information can improve how they drive and in some way, help them to win.
这种独特的私人定制信息不仅可以改善他们的驾车表现，还能在一定程度上帮助他们赢得比赛。
