听力文本如下：

Alex says that doing so will help the company reach more of its “potential market.”

Potential (potential) here means possible, so the “potential market” is a group of people who do not buy the product right now, but would probably or possibly be interested in it.

You can also use potential as a noun, such as “He's got great potential,” meaning he has great possibilities; he will do great things in the future.

Alex explains that after the presentation there will be a discussion to get people's “feedback” (feedback), or positive and negative reactions about what they just heard.

Then they will put their heads together to see if there are any other ideas.

The phrase “to put our heads together” means to work as a group to think of new ideas about something.

For example, Lucy and I always put our heads together to think of ideas for new and interesting ESL Podcasts.

Alex says that he wants “to say a few words” while the team is getting set up or getting ready to give the presentation.

This means that he wants to speak about something for a short period of time, maybe a few minutes.

Sometimes at a meeting, we ask someone to stand up and say a few words, meaning to talk to the whole group for a few minutes about some topic.

Alex says that the new plan means three things for the company.

First, it's a “reality check.” “Reality” (reality) is another word for what is real, what is actually happening.

A “check” (check) here means a look at or an examination of something to see how you are doing, how much progress you've made.

So a “reality check” is a realistic look at the true facts of a situation, something that will tell you how you are doing.

In this case, the reality check is about how well the company is communicating with its customers.