Despite the city's traditional image, many residents never set foot inside a beer hall or go anywhere near Oktoberfest, which is looked down on by some as a festival only for foreign tourists. These citizens see themselves as part of a thriving, modern metropolis which is the high-tech capital of Germany. Indeed, Munich plays host to a large concentration of communications and electronics firms.

尽管慕城具有这种传统的形象，许多当地居民却从未涉足啤酒厅和到举办“啤酒节”临近的任何地方。有些人认为这些地方不屑一顾，只不过是外国游客的节庆。这些市民认为自己是一个蒸蒸日上，现代大都会的一部分。它是德国高科技的首都，的确，慕尼黑接纳了云积此地的众多通讯及电子公司。