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亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC:Publicity 宣传
1. Though a company does not pay directly for publicity, it must support a public relations staff, in this sense, there is an indirect payment for publicity.
尽管公司不直接支付的宣传,它必须支持一个公关人员,在这个意义上, 有一个间接为公关的支付。
2. Advertising is often designed to have an immediate impact, publicity usually describes what a company is doing and the type of products that are being launched.
广告通常为了立竿见影的效果而被设计， 宣传通常描述一个公司正在做什么，以及正在推出的产品是什么类型的。
3. Advertising gives specific information to persuade a person to act, while publicity offers other newsworthy information that usually is not a call for action.
广告给予特定的信息来劝使某人行动，而宣传提高了其他有新闻价值的信息，通常不是让人们采取行动的。
4. The responsibility of a public relations director is to maintain or create a favorable image of the organization and its products.
公共关系总监的责任是维持或创建一个对组织和它的产品的良好形象。
5. For the publicity to be effective, an organization’s publicity efforts should be thorough, well-organized and regular.
为了是宣传有效，一个组织的宣传努力应该是彻底的，有组织的，定期的。
6. The organization should have a plan of publicity over a long period of time and make constant efforts in carrying it out, so that the publicity for the organization will be effective.
一个组织应该有一个长期的宣传计划和不断实现它的努力,这样组织的宣传将会是有效的。
7. The disadvantage of publicity lies in the lack of the user’s control over it. There is no guarantee whether a favorable story of a company’s product will be aired at the expected time.
宣传的劣势在于用户不能控制它。 没什么能保证一个公司产品的故事会在预期的时间播出。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
