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亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Product development and price setting
1. A firm cannot determine a product’s price without considering several factors that affect price. Managers must take into account the use of price and non-price competition, supply and demand, and consumer perceptions of price.
一个公司不能在不考虑影响价格的因素时决定一个产品的价格。管理者必须考虑使用价格和非价格竞争,供应和需求,以及消费者对价格的观念。
2. Non-price competition involves competing based on factors other than price, such as quality or service. This strategy is useful in building brand loyalty.
非价格竞争涉及基于其他因素竞争比价格,如质量或服务。这个策略在建立品牌忠诚度时是有用的,
3. The price of a product is also influenced by the economic forces of supply and demand. For most products, the quantity demanded goes up as the price goes down, demand goes down as the price goes up.
产品的价格也受到经济力量的供给和需求。对于大多数产品,需求数量上升,价格下降,需求下降的价格上升
4. When demand is low, companies can use cash discounts, quantity discounts, seasonal discounts, and trade discounts etc. to increase sales. This practice is common and effective to stimulate demand.
当需求低时,企业可以使用现金折扣,数量折扣,季节性折扣,和贸易折扣等增加销售。这种做法是常见的、有效的刺激需求的。
5. In developing new products, I think market research is very important. By carrying out market research, a company can get such information as whether there exists a niche market for a new product.
在开发新产品时,我认为市场研究是非常重要的。通过实施市场研究,一个公司可以得到是否存在一个新产品的利基市场的信息。
6. If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.
如果我们要比我们的竞争对手以更低的价格销售我们的产品, 我们可以迅速抓住一个大的市场份额。然后,大销售量可以帮助公司降低生产成本,实现更高的利润。
7. We’ll use penetration pricing strategy. Apart from setting the price low, we must launch an advertising campaign to capture a large market share.
我们将用渗透定价策略。除了设置价格低,我们必须发起一场广告宣传活动捕获一个大的市场份额。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
