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TikTok blamed for hit to Iceland cucumber supply

Icelandic supermarkets have been left in a pickle, after a viral TikTok trend saw an unprecedented surge in demand for cucumbers — leaving suppliers racing to keep up. It comes after social media influencers in the small Nordic country began sharing a salad recipe of grated cucumbers, sesame oil, garlic, rice vinegar and chilli oil.

The recipe has been such a hit that farmers in the country have been unable to keep up with spiralling demand, Iceland's farmers association told BBC News. While one supermarket chain - Hagkaup - questioned the link between demand and the trend, it conceded that purchases of cucumber had more than doubled.

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