第5部分:补全短文(第46-50题,每题2分,共10分)
阅读下面的短文,文章中有5处空白,文章后面有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。请将答案涂在答题卡相应的位置上。
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. _________ (46) Benetton followed four marketing principles in order to achieve their success.
The first principle in Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality. ___________ (47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link in another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. _________ (48).
The Information Link means making sure the company responds quickly to people’s demands. _____________ (49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benetton stores in countries around the world. All the stores have the same clothing, the same window display, and the same approach to sales. ______________ (50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A The founder of Benetton began by asking people what they wanted.
B There used to be a good reason for this.
C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D Today, there are Benetton shops in major cities all over the world.
E This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F In other words, Benetton’s clothes are made to order.
第6部分:完形填空 (第51-65题,每题1分,共15分)
阅读下面的短文,文中有15处空白,每处空白给出了4个选项,请根据短文的内容从4个选项中选择1个最佳答案,涂在答题卡相应的位置上。
Singing Alarms Could Save the Blind
If you cannot see, you may not be able to find your way out of a burning building - and that could be fatal. A company in Leeds could ____________ (51) all that with directional (定向的) sound alarms capable of guiding you to the exit.
Sound Alert, a company run __________ (52) the University of Leeds, is installing the alarms in a residential home for ______________ (53) people in Sommerset and a resource center for the blind in Cambria. The alarms produce a _____ (54) range of frequencies that enable the brain to ________ (55) where the sound is coming from.
Deborah Withington of Sound Alert says that the alarms use most of the frequencies that can be __________ (56) by humans. "It is a burst of white noise that people say sounds like static (静电噪音) on the radio," she says. "Its life-saving potential is ______ (57)."
She conducted an experiment in which people were filmed by thermal-imaging (热效应成像)cameras trying to find their _________ (58) out of a large smoke-filled room. It ________ (59) them nearly four minutes to find the door without a sound alarm, ________ (60) only 15 seconds with one.
Withington studies how the brain ______ (61) sounds at the university. She says that the _________ (62) of a wide band of frequencies can be pinpointed (精确地确定) more easily than the source of a narrow band. Alarms ___________ (63) on the same concept have already been installed on emergency vehicles.
The alarms will also include rising or falling frequencies to _________ (64) whether people should go up or down stairs. They were ______________ (65) with the aid of a large grant from British Nuclear Fuels.
51 A change B cure C demand D set
52 A to B along C by D with
53 A slow B deaf C blind D lame
54 A close B wide C small D high
55 A form B affect C create D determine
56 A watched B made C learnt D heard
57 A unlikely B uncertain C great D little
58 A life B way C method D skill
59 A took B spent C used D had
60 A but B even C so D if
61 A processes B produces C takes D refuses
62 A feature B quality C diagram D source
63 A accepted B based C kept D focused
64 A describe B demand C consider D indicate
65 A developed B bought C discovered D sent
2003年职称英语等级考试理工类(C级) 答案
1. B 2. A 3. A 4. C 5. B
6. D 7. C 8. C 9. C 10. C
11. B 12. D 13. A 14. A 15. B
16. A 17. A 18. B 19. B 20. C
21. A 22. C &nbs, p; 23. B 24. E 25. C
26. D 27. B 28. C 29. A 30. E
31. D 32. A 33. B 34. A 35. C
36. A 37. C 38. D 39. A 40. B
41. C 42. D 43. C 44. D 45. A
46. D 47. A 48. F 49. C 50. E
51. A 52. C 53. C 54. B 55. D
56. D 57. C 58. B 59. A 60. A
61. A 62. D 63. B 64. D 65. D
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