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Coca-Cola launches limited-edition 'dream-flavored' soda
梦是什么味道？可口可乐推出限定版“梦境”口味新品
If you've ever wondered what dreams taste like, you're in for a treat, because Coca-Cola is releasing another new limited-edition flavor to its Creations lineup. Called Dreamworld, the latest Coke is supposed to taste like dreams.
如果你想知道梦是什么“味道”，那你有口福了，因为可口可乐公司在其“乐创无界”系列产品中推出了一款限量版新口味。这款被称为“梦境”的新品可乐有“像梦一样的味道”。
"This limited-edition flavor is your gateway into a lively, animated world where anything is possible; where imaginations are free to discover the magic in ordinary moments," Coca-Cola said in a press release.
可口可乐宣称：“这款限定新品是通往一个活泼生动的世界的大门，在那里一切皆有可能；在那里，可以自由发挥想象力，发现平凡时刻的魔力。”
The release of the new flavor is a part of the company's effort to attract new Gen Z consumers through Coca-Cola Creations, which will introduce a series of unexpected beverages and experiences across physical and digital worlds.
为迎合Z世代消费者，可口可乐公司通过可口可乐“乐创无界”平台推出这款新品，该平台将推出一系列意想不到的饮品和现实及数码世界的体验。
Before Dreamworld, Creations rolled out three specialty drinks. Starlight was space-flavored, Byte was pixel-flavored, and the third flavor was developed with Grammy-nominated producer, Marshmello.
在“梦境”之前，可口可乐“乐创无界”发布了三款特色饮品，分别是太空味的“星河漫步”，像素味的“律动方块”，以及与格莱美提名制片人“棉花糖”联名的口味。
"Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like," Alessandra Cascino, Coca-Cola North America Operating Unit’s creative and shopper program director, said in a statement. "Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome."
可口可乐北美运营部创意和消费者项目总监亚历桑德拉·卡斯基诺在一份声明中称：“可口可乐‘梦境’通过探索梦的味道，展现了Z世代对无限想象力的热情。就像之前的可口可乐产品一样，‘梦境’也不走寻常路，这无疑会在消费者中引发关注和讨论……我们对此表示欢迎。”
Starting Monday, Aug 15, Dreamworld will be available in grocery and gas stations across the US. There will be both regular and zero-sugar options available, and it will be sold by the bottle and in cans.
8月15日起，“梦境”将在美国各地的杂货店和加油站开售。可口可乐将提供常规款和零糖两种选择，包装分为瓶装和罐装。
来源：福克斯商业频道
编辑：董静
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