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Innovation reshaping China’s tea market
中国新茶饮蓬勃发展 创新饮品重塑茶市场
China's tea market has boomed in recent years, driven by new innovations in production and marketing.
近年来，在创新产品的推动下，中国新茶饮市场蓬勃发展。
With twists on the classic drink like bubble tea, cheese tea and coffee-chai, the sector is booming, and multiple chains have sprung up across the country.
从珍珠奶茶、芝士奶盖茶、柠檬茶到茶咖啡，诸多连锁茶饮品牌如雨后春笋般遍布全国。
According to data from a 2021 market report by the China Chain Store and Franchise Association, sales of these new-style teas are expected to reach 117 billion yuan by 2022 and grow to around 338 billion yuan by 2025.
中国连锁经营协会发布的《2021新茶饮研究报告》显示，新茶饮市场规模到2022年预计将达到1170亿元人民币，到2025年将增长到3380亿元人民币左右。
Daniel Zipser, a senior partner at McKinsey & Company, said Chinese consumers, especially young consumers, have always looked for new and innovative products.
麦肯锡全球资深董事合伙人丹尼尔?齐普泽表示，中国消费者尤其是年轻消费者，一直对新的创新产品有极大的热忱。
本文转载自中国日报网，如有侵权，请联系我们删除。
