After at least five of Nike's NBA jerseys ripped on players this season, the world's largest shoe and apparel giant,which signed an eight-year, $1 billion deal with the NBA that began this year, has acknowledged initial product presented to teams needs more reinforcement.
耐克作为全球最大的球鞋和服装巨头,与NBA签订了一份为期8年,总价值为10亿美元的合同,并于今年开始生效。本赛季至今,至少有5位球员所穿的耐克球衣在比赛中被撕毁。事件发生之后,耐克公司表示,发放给球队使用的首批产品在柔韧性方面需要加强。
When they ripped, Nike's jerseys didn't just tear, the videoes of the moments spread quickly on social media.
耐克球衣被撕破时,并非简单的撕裂,而是被完全撕毁。球衣撕毁的视频很快便在社交媒体上疯传。
In the closing minutes of an opening-night game, the jersey of Cavaliers star LeBron James, Nike's highest-paid current NBA player, ripped down the middle.
詹姆斯是目前耐克旗下薪金最高的NBA球员,他的球衣在赛季揭幕战的最后时刻,从中间裂开。
Warriors forward Draymond Green's jersey ripped in a fight with the Wizards' Bradley Beal, and last week 76ers rookie Ben Simmons' jersey completely tore after being tugged at while he was fighting for a rebound. Cavaliers forward Kevin Love had to go the locker room after his jersey tore when he pulled it over his head.
勇士前锋德拉蒙德-格林在与奇才球员布拉德利-比尔的冲突中,球衣被撕毁。上周,76人新秀本-西蒙斯在争抢篮板时,遭到拖拽,球衣被完全扯毁。骑士前锋凯文-乐福脱下球衣时,球衣被撕裂,无奈他只好返回更衣室。
Nike issued a statement saying Nike is working with the NBA and teams "to avoid this happening in the future."
耐克官方发表声明称:“耐克正与NBA和各支球队密切接洽,以防止这样的事件今后继续发生。”
But while it's unprecedented to see so many ripped jerseys in such a short period of time, this is hardly the first time we've seen torn jerseys in the NBA.
虽然在短时间内有如此多的球衣被撕毁,这样的事还前所未有,但这并非第一次我们看到有球衣在NBA赛场上被撕损。
Here's a selected timeline of similar incidents from over the past decade, when the league's uniforms were made by Adidas:
以下是过去十年内类似事件发生的时间表,当时联盟的球衣还是由阿迪达斯制造。
2010: Amare Stoudemire of the Knicks ends up with a blank jersey during a game against the Bobcats when the number comes off of his game top.
2010年:尼克斯队的阿玛雷-斯塔德迈尔在一场与前山猫队的比赛中,以一件空白的球衣结束了比赛。当时他的球衣号码从球衣上脱落。
2012: Amir Johnson of the Raptors grabs a handful of 76ers center Elton Brand's jersey and ends up ripping one of the numbers right off of Brand's back.
2012年:猛龙队的阿米尔-约翰逊揪住了76人中锋埃尔顿-布兰德的球衣,最终从他背上撕下了其中一个数字。
2013: During Game 3 of the Eastern Conference semifinals, Bulls guard Nate Robinson holds onto Heat guard Norris Cole's jersey, resulting in a tear.
2013年:在东部半决赛第三场的比赛中,公牛后卫内特-罗宾逊抓住了热火后卫诺里斯-科尔的球衣,导致其球衣被撕裂。
2014: During a game against the Raptors, Josh McRoberts of the Heat becomes so frustrated with his play that he tears his own jersey.
2014年:在对阵猛龙的比赛中,热火队的约什-麦克罗伯茨不满自己的表现,一气之下撕毁了自己的球衣。
2015: After missing a 3-pointer during a game against the Kings, Marc Gasol of the Grizzlies tears his jersey down the center of the chest.
2015年:在一场对阵国王队的比赛中,灰熊队的马克-加索尔错失三分球后,将球衣撕裂至胸部中央。
2015: LeBron James doesn't like the feel of his sleeved jersey during a game against the Knicks, so he tears open the sleeves right there on the court.
2015年:在对阵尼克斯的比赛中,勒布朗-詹姆斯不喜欢带袖球衣的感觉,便在场上撕开了球衣袖子。
Despite the embarrassment for Nike,there have been no known complaints from consumers about the jerseys they've purchased. "Nike has always put the athlete at the center of everything we do and we have worked hard to create the most advanced uniforms in the history of the NBA,"the company said in the statement."We are working with the NBA and teams to avoid this happening in the future."
尽管这一事件将耐克置于了一个尴尬的处境,但耐克至今仍未收到来自球衣消费者的投诉。“耐克始终将球员的利益作为自己一切工作的中心,并致力于制造出NBA史上最先进的球衣,”耐克公司在声明中说道,“我们正与NBA和各支球队密切接洽,以防止这样的事件今后继续发生。”
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