Mario is more than the most recognizable character in the video game world. He's arguably the reason the industry is the pop culture force it is today.
As Super Mario Bros. hits this momentous anniversary, Nintendo is once again calling on the game to help it out in a very crowded holiday market.
On Sept. 11, the company will release Super Mario Maker for Wii U—a title that lets fans try their hand at creating levels in Super Mario Bros. (along with Super Mario Bros. 3, Super Mario World, and New Super Mario Bros. U.), then play them themselves and share with friends.