Inspire a Generation has been revealed as the official motto for the London Olympics.
With the Games just 100 days away, the slogan was officially unveiled at a ceremony at Kew Gardens by London organising committee (LOCOG) chairman Lord Coe and chief executive Paul Deighton.
Coe said:"I am delighted to announce the motto Inspire a Generation. It is everything we have been saying since we have started this extraordinary journey, not just since we got across the finish line in Singapore."
IOC president Jacques Rogge said expectations were high but he was confident that London would deliver. Rogge said: "Organising the Olympics is a team effort and over the next hundred days, people from all walks of life and from all around the world will play their part in helping to make London 2012 a Games that will inspire a generation."