Ⅲ.课文篇

Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.

很多人认为销售和市场营销是同一个工作。一些人认为市场营销就是销售人员所做的产品推销。这和它的本意有天壤之别，这正如我们下面所看到的。

Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.

销售指的是设法说服某人买你的物品或服务。通常来说，消费者买物品，而客户买服务。

Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.

市场营销是为了帮助公司了解市场以及市场对公司产品和服务的想法而展开的一系列工作。

When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.

市场营销做得好，它就会帮助改变经营策略，使产品更好地满足市场需求，而且让更多的人知道该产品，从而提高产品的销售额，

Sales and marketing department usually work separately but closely.

销售部和市场营销部的工作通常分开进行，但又紧密相连。

A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.

一个市场营销项目通常始于一项市场调查。这意味着询问潜在消费者对产品的真实想法和感受。你还应该将你的产品和竞争者的产品相互比较，从而了解各自相关的长处和短处。

Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.

二十年前，市场营销并不是一个重要的商业功能，但是随着市场竞争的逐年强烈，好的市场营销（以及好的销售）已经成为最重要和最有挑战的工作领域。