Ford switches to aluminum for new F-150
Maggie Lake speaks to Ford's Alan Mulally about why they're using aluminum instead of steel in their flagship vehicle.

Ford winded on unveiled a F-150 in Detroit. The body of the pick-up is made of aluminum, or aluminum which I prefer to say, sounds so much better, sounds almost worth more expensive, aluminum which weighs less than steel, so it can help save fuel. Maggie Lake spoke to Ford's chief executive Alan Mulally about latest motor about why car maker went to more expensive aluminum than steel.
You know we work with aluminum for many years as you know. And also we have a lot new aluminum alloys we use in commercial air plants, air space, and now we introduce these alloys in automobile industry. Pound for pound, aluminum is stronger and tougher than steel and it's just perfect material to continue to improve fuel economy and durability and capability whatever serious. But to your point this is such a great development for all the customers of F series because you know clearly it's number one truck in the Unite States for 37 years, and number one vehicle in the United States for 32 years. And so they really prize fuel efficiency in the handling in capability. With this truck we'd be able to significantly improve that capability.
Alan, this is the first time in decades that American car makers are not only gaining market share, they are also increasing profits at the same time. Is that something that can continue giving the fierce competition out there?
I think it always starts with your product line, in Ford's case as you well know we invest during the toughest times in complete family small, medium, large cars utility and trucks, they are absolutely besting class in terms of quality fuel efficiency safety really smart design, and so we probably have the best product line up around the world which allows us now to serve more markets and with our scale and our efficiency we actually the most affordable tool, so I think it's good foundation for us to continue to profitably grow the corporation.