Our last campaign was the most successful ever. Always worried about the cost, we were on a tight budget, but the results were fantastic.[qh]
我们上次的广告非常成功。我们总担心成本，我们预算很紧，但是结果却非常棒。[qh]
Research had shown our rivals' products were more attractive, but while the ad was running,[qh]
研究显示我们竞争对手的产品更加有吸引力，但运营广告的时候，[qh]
one of them had some bad publicity about their products, and we picked up a lot of their trade.[qh]
其中一家产品的宣传很糟糕，并且我们获得了他们很多订单。[qh]
Sometimes, it's not how much you invest or who you use, but just being in the right place at the right time.[qh]
有时，重要的不是你投资了多少或是你用了什么人，而仅仅是天时地利人和。[qh]
Last year's TV campaign took the market by storm. In the past, we'd depended heavily on sending out samples to customers—[qh]
上一次的电视广告横扫市场。过去，我们极大地依赖于向顾客分发的样品—[qh]
it was a cheap and, we thought, effective way of targeting our core customer base.[qh]
样品很便宜并且，我们认为这是锁定核心客户群的有效方法。[qh]
But last year, we had the good fortune to recruit a dynamic young Marketing Manager[qh]
但是去年，我们有幸招聘到了一位有活力的年轻市场经理[qh]
who brought with him a group of people who are changing the way we do things.[qh]
他来了一个团队改变了我们做事的方式。[qh]
We're looking to produce another even more successful series of TV commercials next year.[qh]
明年期望我们能做出一系列更加成功的电视广告。[qh]