Mr. Ford: Okay, so if we could dim the lights, Jonathan, we can kick-off with the first TV advert. Please note that we are still in the early days with this advert, so it might seem a bit rough round the edges. Okay, so. just need to click this and the advert should pop up on the screen...
Mr. Ford: Hmmmmmm. Sorry about this. Bear with me a second. There seems to be a problem with the projector. Let me see. could you lend a hand a second?
Mr. Ford:It looks like the projector is not recognizing the computer. Let me check the connection a second... Well the connection seems okay, and the computer is running normally.
Mr. Ford:Okay. Sorry guys. Obviously a problem with the system. Let’s just reboot and start over. Let’s see if this resolves the issue.
Mr. Ford: Right, let’s try again. No, still nothing ,Michael. There might be a technical issue with the projector. I think maybe the projector has overheated. We might need to cool it down for ten minutes and start again. I’ll call IT support to come over right now.
Mr. Ford:Okay guys. Unfortunately technical problems do crop up from time to time, don’t they? But it’s not a huge problem. In the meantime while the IT guys get to work on that I can talk a little bit more about the advertising concept and what we are looking to achieve overall with this campaign.