迪奥（Dior）中国5月29日向媒体散发一份正式声明，宣布“鉴于近期莎朗·斯通失当的言论所造成的社会不良反应，迪奥中国现已决定，立即撤销并停止任何与莎朗·斯通有关的形象广告、市场宣传以及商业活动。”5月28日，好莱坞影星莎朗·斯通通过经纪人凯伦向媒体发布一封道歉信，就其24日在戛纳电影节称四川地震是“报应”的不当言行公开道歉。她的“冷血言论”激起中国人民的愤怒与声讨。

据媒体报道，美国当地时间6月4日，影星莎朗斯通就其四川地震“报应论”言论公开向中国人民道歉，以下是其英文道歉原文:
There have been numerous reports about what I said in Cannes. I would like to set the record straight about what I feel in my heart and end all of the misunderstandings. Yes, I misspoke. I could not be more regretful of that mistake. It was unintentional. I apologize, those words were never meant to be hurtful to anyone, they were an accident of my distraction and a product of news sensationalism（轰动效应）. I am deeply saddened by the pain that this whole situation has caused the victims of the devastating earthquake in China.