评论
打印
Will Google Succeed in the Future?The Economist May 16th, 2013
谷歌是否能成功？《经济学人》，2013年5月16日
LARRY PAGE，Google's co-founder and chief executive，
拉里·佩奇是谷歌的联合创始人兼首席执行官，
had plenty to crow about at the firm's annual developer meeting on May 15th.
佩奇过度吹嘘该公司在5月15日召开的年度开发者会议。
That day the firm' share price soared past $900 for the first time and its market capitalization topped $300 billion.
在那一天，该公司的股价一路飙升，首次超过了900美元，同时其市值高达3000亿美元。
At the event，Google also unveiled a number of new and revamped offerings，
在这次会议上，谷歌也相继出台了一系列经修订过的新产品，
including a music-streaming service and plentiful tweaks to its popular online-mapping service.
包括音乐流媒体服务，同时也对其广受欢迎的在线地图服务进行了大量的调整。
After the presentations were over，some attendees were already speculating that its shares would hit $1 000 before too long.
在介绍接受后，一些与会者猜测其股份不久将会达到1000美元。
This time last year Apple's fans were forecasting that its shares would blast through that target too.
去年这个时候，苹果的粉丝们预测苹果的股份在实行其目标后将会大幅上升，
But after rising to just over $700 last September，the firm's share price imploded and its stock now trades at $429.
但在去年九月，当其刚刚超过700美元时，公司的股价开始崩盘，其股票现在的交易额为429美元。
Could Google suffer a similar fate?
谷歌是否会遭受同样的命运呢？
There is certainly a great deal of hype around the company，just as there was around Apple early last year.
对该公司来说，这是一个很大的炒作，就像去年年初对苹果公司的炒作一样。
Everything from Google Glass and its driverless cars are hogging headlines.
有关谷歌眼镜、无人驾驶汽车的新闻霸占着各大媒体的头条新闻。
But its core search business—and the online advertising associated with it—is the key to the company's success
但其核心的搜索业务和与它相关联的在线广告仍是公司成功的关键，
and that is still pumping out impressive profits.
同时也会给该公司带来可观的利润。
The stunning rise of Google's Android mobile operating system
谷歌安卓手机操作系统惊人的崛起
is also boosting use of the firm's search and other services on smart phones and tablets.
也推动了该公司智能手机和平板电脑上的搜索和其他服务的发展。
At the conference，Google revealed that Android has now been activated on 900 million devices worldwide
在这次会议上，谷歌透露，目前，安卓系统在全世界已经应用于9亿台设备上，
up from 400 million a year ago.
一年前的数字是4亿。
Mr. Page and his fellow executives will need to keep Google's profits growing steadily
佩奇和公司的高管需要保持谷歌的利润呈稳步增长的状态，
and its innovation machine pumping out more sexy new offerings such as Glass
同时需要保证其创新机制创造更多具有吸引力的新产品，
in order to cement its status as one of the stock market's great hits.Thank you.
以巩固其股票市场的巨头地位。谢谢。
