评论
打印
Now listen and answer questions 27 to 30.
现在听录音，回答第二十七题至第三十题。
Well, one thing you have to remember is that in a marketing report, you've got to have what they call an executive summary at the beginning.
好吧，你要记住的一点是，在市场学报告里，你得在开头包括了他们所谓的“执行纲要”。
I forgot that and I got marked down.
我之前忘记了，就得了很低的分数。
Yeah, I've drafted it. I've got an overview.
好，我打了草稿，写了概述。
Have you got something about the background there?
你有写些关于背景信息的内容吗？
Yeah. Good.
有。好。
So I've just made a summary of the main points. I wasn't sure whether or not I should have my aims there.
我会总结一下主要的观点，我不确定要不要写我的目的。
No, that's too personal. The executive summary is just like what a manager would read to get a general idea of your report if he was in a hurry.
不要，那太私人了。执行纲要就是指一位经理在匆忙时能通过阅读得到报告总体概念的东西。
Right. Then I'm OK for the first main part, all of the macroenvironment stuff, but it's when I get onto the problems section...I've listed all the problems that Coffee Now and Shaffers are facing, but then what?
好，那我的第一个主题部分没问题了，都是写宏观环境的内容。但我写到问题部分时…我列出了“来杯咖啡”和“沙福尔斯”目前面临的问题，但接下来做什呢？
Well, you have to prioritise, so indicate the main problems, and then you analyse each one by connecting it with a theory. That's where your reading comes in. OK.
你要分清主次，指出哪些是主要问题，然后逐条分析，和理论结合。这时候就应该放入你的阅读材料了。好。
Have you done your implementation section yet?
你做了实施部分吗？
I've thought about it. So that's where I write about what could be done about the problems.
我想过。这就是我写问题解决方法的部分了吧。
Yes, and it's got to be practical so don't forget to specify things like who would be involved, and the cost, and the order that things would be done in.
对，而且必须是贴合实际的，所以别忘了将内容具体化，像参与人员、成本、实施顺序等等。
Right. Well, that shouldn't take long.
好，这应该不会花太长时间。
You'd be surprised. Actually, that's the bit that tends to get badly done because people run out of time, that and the conclusion.
你会大吃一惊的。实际上，这部分通常都会做得很糟糕，因为大家没时间了，这部分和结论部分。
Oh, any hints for that?
噢，有什么建议吗？
Well, it's got to draw out the main points from your report, so it's got to be quite general.
结论是要说明报告的主要观点的，所以得高度概括。
You need to avoid introducing new stuff here, it's got to sum up what you've said earlier.
你需要避免引入新信息，结论是总结你此前的内容的。
OK. Thanks, Anna. That's been a big help.
好的，谢谢你，安娜。你帮了我不少忙。
That is the end of section 3, you now have half a minute to check your answers.
第三部分结束，你现在有半分钟时间检查答案。
