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金融英语口语大全(MP3+双语字幕)第48期:Marketing strategies

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New Words

新单词
forecast n.
预测,预报
assume v.
假定,设想
assumption n.
假设,假定
optimistic adj.
乐观的
tremendous adj.
惊人的,极好的
outlay n.
支出,花费
automation n.
自动,自动化
strategy n.
策略
expenditure n.
开销
dramatic adj.
激动人心的,引人注目的
majority n.
大多数
competitive adj.
具有竞争性的
stabilize v.
使稳定
quarterly adj.
按季的,每季的
Phrases & Expressions
短语
last minute
最后一分钟的,紧急关头的
be in business
经营
commit oneself to
委身于,专心致志于
not to mention
更不用说
profit margin
利润幅度
keep an eye on
密切注意
rule out
拒绝承认,排除
B:Well, David, I'm happy to say the budget forecast is almost finished.
B:大卫,我很高兴地告诉你,预算预测终于快完成了.
S:Good. Can we assume A & C will still be in business next year?
S:很好.我们是否能说A&C明年仍可正常运转呢?
B:I think that's a safe assumption. I'm very optimistic, David.
B:我想这是很保守的猜测.大卫,我对公司的前景持乐观态度.
If our estimates are correct, the increase in next year's sales volume will be the largest A & C has ever had.
若我们的预测正确,明年公司销售额的增长提高将是A&C历史上前所未有的.
S:Now that is good news! We've been committing ourselves to a tremendous outlay of dollars for capital improvements...
S:这真是好消息!我们已投资了大量美元...用于更多的自动化操作,新产品以及营销策略,
more automation, new products and marketing strategies - not to mention the new plant we'll have in operation this time next year.
更不用明年这一时候将投产的新厂。
What does the profit picture look like when you take all these expenditures into account?
你将所有这些开支都算进去以后,利润前景将如何?
B:Our profit margin may drop just a big at first. But in about a year's time,
B:一开始,我们的利润率会下降一些。但大约一年以后,
we should begin to see a dramatic improvement.
利润率将开始有巨大的提高。
S:Sounds good to me. What about the foreign market?
S:听起来不错。国外市场怎么样?
It's 16 percent of our total sales volume right now.
现在占了我们总销售16%的份额呢!
B:That's true. And as you know, the majority of our export sales revenue comes from the U.K.
B:对。你知道,我们的出口销售主要来源于英国。
The falling dollar has made us more competitive in the British market.
美元汇率的下降将使我们的产品在英国的市场更有竞争力。
S:But will the downward trend in the value of the dollar continue?
S:但,美元的贬值趁势会继续下走吗?
You're a better judge of that than I am, Steve. What do you think will happen to the exchange rate?
在这一领域,你可比我有发言权,史蒂文。对汇率的变化,你作何评价?
B:It's difficult to make forecasts. Not even the experts agree as to whether the dollar will continue its fall,
B:很难预策,就是对美元汇率的变化专家们也没有统一的意见,不知是下滑,
stabilize, or even begin rising.
稳定,还是开始上扬。
S:In any case, Steven, the only thing we can do is keep an eye on the situation abroad and reforecast on a quarterly basis...
S:不管怎么样,史蒂文,我们唯一的可做的就是多留意国外的情况,每一个季度都重新预测。
Oh, before I forget - I'm thinking of opening a sales office in Europe.
对了,我差点忘了-我正在考虑在欧洲设一销售办事处。
It might be just what we need to increase that export sales figure.
或许,我们可以借此提高出口销售额。
B:Now that really would be breaking new ground! Does it mean I might have to learn French or Spanish...
B:这可是开辟新天地了!这是否就是说我必须学法语或是西班牙了...
S:... or German! Well, I wouldn't rule it out, Steven.
S:或者德语!嗯,史蒂文,我不会拒绝考虑这一可能性的。

重点单词   查看全部解释    
forecast ['fɔ:kɑ:st]

想一想再看

n. 预测,预报
v. 预测

联想记忆
stabilize ['steibilaiz]

想一想再看

v. 使安定,使坚固

 
improvement [im'pru:vmənt]

想一想再看

n. 改进,改善

 
dramatic [drə'mætik]

想一想再看

adj. 戏剧性的,引人注目的,给人深刻印象的

联想记忆
budget ['bʌdʒit]

想一想再看

n. 预算
vt. 编预算,为 ... 做预算

 
assumption [ə'sʌmpʃən]

想一想再看

n. 假定,设想,担任(职责等), 假装

联想记忆
majority [mə'dʒɔriti]

想一想再看

n. 多数,大多数,多数党,多数派
n.

 
figure ['figə]

想一想再看

n. 图形,数字,形状; 人物,外形,体型
v

联想记忆
assume [ə'sju:m]

想一想再看

vt. 假定,设想,承担; (想当然的)认为

联想记忆
competitive [kəm'petitiv]

想一想再看

adj. 竞争的,比赛的

联想记忆

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