With the upring of the Internet, the biggest highlight of the Spring Festival is to grab red envelopes on line.
Wechat’s gaining populariy helped Tencent took a head start in the combat with Alibaba, the leader of the Internet payment. What’s behind this was shrinking traditional customs: fireworks were no longer welcomed by the people. Instead, there needs a new custom to fill the blank. Grabing red envelopes on line attracted thousands of people to join in by its fast, brandnew, and thrilling way to entertain. Sadly, what young people who travelled a long distance to go back home did during the Festival was not to communicate with the elders but to hold their cellphones all day long , just in order to grab red envelopes and get some money. In this case, we can say missing is better than seeing.
However, the custom of grabing red envelopes which represents a good wish to the young has lost its real meaning. That is to say, what really matters is the relationship instead of the money.Essentially speaking, this phenomenon of grabing red envelopes on line resulted from the heat love between money and the Internet. It’s the carnival of materialism, and nobaody won except the Internet.
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