27. How did Kroc solve his problems with the McDonald brothers?
【解析】27选[D]。Kroc与McDonald两兄弟之间的纠纷在于Kroc认为他买下的连锁店包括全部的店面，但McDonald两兄弟却坚称不包括最初的那家店。之后，Kroc在最初的麦当劳店边建起了一个全新的麦当劳，利用麦当劳商标迷惑顾客，最终抢走了McDonald两兄弟的生意并使其被迫停业，选项[D]与此相符。
28. What can be inferred about the speaker’s theme of the talk?
【解析】28选[C]。本文主要讲述了一个商标所有权变更的故事。Kroc获得了McDonald’s的商标，并最终打败了McDonald两兄弟。可见，“在商界，商标就是一切”，选项[C]正确。
Passage Two
The entertainment profession, or “show business”, attracts many young people. Unfortunately, only very few can hope to become famous and prosperous. Talent is not enough, because show business is as competitive as any other business. Without a good manager, a performer can never hope to succeed. Fashion is important in this business, too. A performer must change his “act” in order to follow the taste of the moment. This is true for actors, dancers and comedians, but perhaps most of all for singers.
“Pop” stands for “popular”, and a pop singer has to work very hard to become popular. He must either give the public what they already want, or he must find a new way of singing that will attract their attention. Even when he has succeeded, and his records are sold everywhere, he cannot relax. Then he must work harder than ever to stay popular, because there are always younger singers trying to become famous and to steal some of the popularity.
The life of a successful pop singer is not at all easy. He can only relax when he is alone, because everything he does is watched and reported in the special newspaper written for the “fans”. The fans are the most important people in the world for a singer. They buy his records, they go to his concerts, and they make him rich and famous. But they can be very annoying, too. Sometimes their enthusiasm gets so hysterical that they do anything to get a “souvenir”. They steal handkerchiefs, they tear off buttons, and they even cut off pieces of the unfortunate singer’s hair. Many singers have been forced to hide. A pop singer has to spend a lot of money on clothes, because he must always look smart, or, at any rate, different. He must have a luxurious car. And — most important — he must always keep smiling for the benefit of his public.
Questions 29 to 32 are based on the passage you have just heard.
29. What is an important factor for becoming a famous singer?
【解析】29选[C]。文中的Talent is not enough...Without a good manager, a performer can never hope to succeed. Fashion is important in this business, too表明，想要成为著名歌星，talent, a good manager, fashion三个因素都十分必要，选项[C]是其中之一，为正确选项。
30. Why is a good manager so important to a pop singer?
【解析】30选[B]。根据文中的Without a good manager, a performer can never hope to succeed可知，好的经纪人之所以对流行歌手很重要是因为经纪人可以帮他获得成功，选项[B]为答案。
31. Why must a pop singer work very hard when he has become famous?
【解析】31选[D]。文中提到，即使歌手取得了成功，唱片广泛发行，他也不能放松，而是要更加努力以保持受欢迎度。选项[D]是对文中的to stay popular的同义转述，为答案。
32. Why is the life of a successful pop singer not easy?
【解析】32选[B]。文中提到成功歌手的生活并不容易，并随后给出了原因：because everything he does is watched and reported in the special newspaper written for the “fans”，选项[B]与此相符，为正确选项。
Passage Three
Twenty years ago London could have claimed the title “Smog City, Europe”. Three fourths of its smoke is gone now and the remarkable change was caused by a series of killer fogs in the late 1950s and early 1960s.
The worst of these settled over London on December 5th, 1952. For four continuous days the city’s normal daily death rate of over 50, in all, some 4,000 extra deaths that winter were blamed on the incident. More such fogs came in the winters that followed. Each gave people a big alarm.
In 1956 Parliament passed the Clean Air Act, declaring that factories and homes in critical areas of the city must switch from soft high sulphur coal to less smoky fuels: hard coal, gas, electricity, or oil. Inevitably there were economic problems and complaints, both to householders and to industries. But, with each passing year, London’s air grew clearer.
London has proved that the veil of smog can be cast off, but its success story stands almost alone. In sunny Spain, Madrid has joined the ranks of fog cities. In Italy, acid from smog cuts into centuries old sculpture. And each rain here in Washington washes more acid onto our marble buildings and monuments.
The massive struggle to clean our air began so recently that victory seems far off. But we have taken an important step and we realize we must do something. In the frequency quoted words of Pogo, “We have met the enemy, and he is us.”
Questions 33 to 35 are based on the passage you have just heard.
33. Which city’s buildings are not suffering from smog now?
【解析】33选[B]。根据短文内容可知，目前Madrid, Italy, Washington的烟雾污染都很严重，只有伦敦成功地驱散了城市上空的烟雾(London has proved that veil of smog can be cast off, but its success story stands almost alone)，即只有London的建筑物不受烟雾的侵害，[B]项正确。
34. Where was the article probably published?
【解析】34选[C]。文中的And each rain here in Washington...表明了说话人所在的地点： Washington。Washington是美国的首府，所以本文很可能是在美国发表的，[C]为答案。
35. Which of the following can best describe the main idea of the article?
【解析】35选[D]。由上题可知，作者身在华盛顿，表现出了对城市污染状况的忧虑。由此推断，作者之所以提到伦敦这个成功控制烟雾的榜样，应是想呼吁美国人也开始朝这方面努力。选项[D]与此推断相符，为答案。
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