评论
打印
Here's post honey bunches of oats.[qh]
这是蜂蜜燕麦片。[qh]
The old one was 14 and a half ounces.[qh]
以前的是14.5盎司。[qh]
The new one is 12 ounces.[qh]
新的是12盎司。[qh]
Look at the boxes.[qh]
看看这些盒子。[qh]
They look identical straight on.[qh]
它们看起来一模一样。[qh]
You got 17% less.[qh]
重量减少了17%。[qh]
That translates into two fewer bowls in the new box.[qh]
这意味着新盒子里的少了两碗。[qh]
And the price was the same.[qh]
价格是一样的。[qh]
Now, the official inflation rate is 9.1%.[qh]
现在，官方通胀率为9.1%。[qh]
The honey bunches rate, 17%.[qh]
蜂蜜燕麦片通胀率为17%。[qh]
No wonder corporations are posting record profits.[qh]
难怪企业会公布创纪录的利润。[qh]
They can raise prices above the overall inflation rate, and we won't even notice.[qh]
他们可以把价格提高到高于总体通胀率的水平，而我们甚至注意不到。[qh]
Gatorade. Forever it's come in 32 ounce bottles.[qh]
佳得乐饮料一直都是32盎司装的。[qh]
The new one is 28. So you lost four ounces in every one.[qh]
新佳得乐是28盎司。所以每瓶你会损失4盎司。[qh]
But you look at them, you say, they look the same height.[qh]
但是你看着它们，你会说，它们看起来一样高。[qh]
What did they do?[qh]
他们做了什么?[qh]
They squeezed the midriff.[qh]
他们挤压了中间位置。[qh]
They gave it a waistline.[qh]
他们给瓶子加了一条腰线。[qh]
That's exactly right.[qh]
完全是这样。[qh]
And the company says, oh, now it's easier to hold.[qh]
该公司表示，哦，现在更容易拿着了。[qh]
Well, thank you very much.[qh]
嗯，非常感谢。[qh]
I'd rather have the extra four ounces and I'll suffer holding the old one.[qh]
我愿意要多出来的四盎司，我愿意忍受拿着原来的瓶子。[qh]
And companies also rejigger the products themselves.[qh]
各个公司也会自行调整产品。[qh]
Folgers ground coffee recently reformulated.[qh]
Folgers研磨咖啡最近重新配方。[qh]
They said they fluffed up the beans so they could no longer put 51 ounces of ground coffee into their canisters.[qh]
他们说，他们把咖啡豆弄松了，这样他们就不能再把51盎司磨碎的咖啡放进罐子里了。[qh]
They could only fit in 43 and a half ounces.[qh]
罐子只能装下43.5盎司的咖啡了。[qh]
But they're still claiming it makes up to 400 cups with half a pound less of coffee.[qh]
但他们仍然声称仍可以用少半磅的咖啡来调制多达400杯咖啡。[qh]
You'll have to decide as a coffee drinker, is it still the same cup that you used to get?[qh]
作为一个爱喝咖啡的人，你必须做出决定，还是喝你过去喝的咖啡吗？[qh]
So the onus is on the consumer to be hypervigilant, says Dworsky.[qh]
因此，德沃斯基称消费者有责任保持高度警惕。[qh]
In a supermarket, there's that unit price for everything, right?[qh]
在超市里，每样东西都有单价，对吗？[qh]
I don't know the statistics of usage of unit pricing.[qh]
我不知道使用单价统计。[qh]
My sense is it's very low.[qh]
我的感觉是很低。[qh]
Moreover, since the self-proclaimed Mr. Consumer --[qh]
自称为消费者先生--[qh]
Where unit pricing doesn't help is when the individual product changes.[qh]
当单个产品发生变化时，单位定价就不起作用了。[qh]
So unless you've memorized that your Keebler cookies were 14.3 cents an ounce and now it's 16.7 cents an ounce, is not going to help you.[qh]
所以除非你记得Keebler饼干是14.3美分一盎司而现在是16.7美分一盎司，否则这不会对你有帮助。[qh]
I would be totally overmatched.[qh]
我会完全被击败的。[qh]
It's bad enough that I try to counsel people, look at the net weight, the net count, memorize it.[qh]
我的意思是，这已经够糟糕的了，我试图建议人们，看看净重，净计数，记住它。[qh]
And when you go back to the store, double check that it hasn't changed.[qh]
当你回到商店的时候，仔细检查价格有没有变。[qh]
How else are you going to, you know, make a choice intelligently if you don't know what it used to be?[qh]
如果你不知道过去是多少，你还能怎么明智地做出选择?[qh]
Yeah, but that's almost impossible.[qh]
是的，但那几乎是不可能的。[qh]
Who's going to keep track of things like that?[qh]
谁会记录这样的事情呢？[qh]
Here.[qh]
我会记录。[qh]
Yeah, Yeah, but you...You are either a professional or a lunatic.[qh]
你不是专业人士就是疯子。[qh]
A little bit of both.[qh]
两者都占一点。[qh]
Meanwhile, for the rest of us, inflation at the store these days turns out to be even more pronounced than we realize because of shrinkflation.[qh]
与此同时，对于我们其他人来说，由于缩水式通货膨胀，如今商店里的通货膨胀比我们意识到的还要严重。[qh]
译文为可可英语翻译，未经授权请勿转载！
