An article in China Daily says although selling household electrical appliances at discounts in villages will boost rural consumption, it only works when manufacturers cooperate.
From the beginning of the year, residents of rural areas across the country could claim a 10 percent rebate on household electrical appliances. The strategy is called "household electrical appliances go to villages."
But villagers are still unclear which brands or types of electrical devices are involved in the scheme. It seems manufacturing giants are advertising mostly on the Internet and in newspapers, both of which are largely inaccessible in rural areas.
The paper suggests there should be a collective effort from producers to make it known exactly which products are subsidized.