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国际知名品牌英语简介(MP3+中英字幕) 第83期:红牛

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Red Bull is the world’s most popular energy drink. It originated in Thailand and was brought to global attention by an Austrian toothpaste marketer called Dietrich Mateschitz. He was amazed how a Thai pick-me-up drink called Krating Daeng (“Red Bull” in Thai) helped him overcome jetlag on his trips to Thailand. He teamed up with Chaleo Yoovidhya, the maker of the drink and together they unleashed a global brand. It was launched in Hungary in 1992 and entered the U.S. market five years later. Forbes magazine cites both Mateschitz and Yoovidhya as being among the richest people in the world. Their company now sponsors successful Formula One racing teams and other sports. The drink is not without its controversies, one of which is Germany and Taiwan banning it for containing minute traces of cocaine.

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红牛.jpg

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红牛是全球最知名的功能性饮料Dzc_zfu#-U。红牛来源于泰国,而奥地利商人迪特里希·马特希茨让红牛赢得了全球的瞩目!!g!CRg9Sb+w。一瓶名叫Krating Daeng(泰语“红牛”)的提神饮料让他在前往泰国的途中战胜了时差的困扰,这让他大为震惊9-WobfOqM;%xH7n[E。之后,他与饮料制造商差莱·尤维亚一起联手,推出了该著名品牌5Ug#;69~O-+T+iaTwo。1992年,红牛在匈牙利上市,并在5年之后进入了美国市场vPLYI;N[95Qoo5]。福布斯杂志还将马特希茨和尤维亚归入了全球最富排行榜之中.v#@[P2oWG=SjV。如今,该公司赞助了F1著名赛车队,以及其他运动项目b,0sHIVLGCnEs。该饮料还引来了争议,由于红牛中含有微量可卡因而遭到了台湾和德国的抵制A.+N-fm0#iDNQY0K

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译文属可可英语原创,未经允许,不得转载VfSohFRg=*ek]EiL8Mdc

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重点单词   查看全部解释    
formula ['fɔ:mjulə]

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n. 公式,配方,规则;代乳品
adj. (赛

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previously ['pri:vju:sli]

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adv. 先前,在此之前

 
global ['gləubəl]

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adj. 全球性的,全世界的,球状的,全局的

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toothpaste ['tu:θpeist]

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n. 牙膏

 
overcome [.əuvə'kʌm]

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vt. 战胜,克服,(感情等)压倒,使受不了

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popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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wander ['wɔndə]

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vi. 徘徊,漫步,闲逛,迷路,蜿蜒
vt.

 
brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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originate [ə'ridʒineit]

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vt. 发起
vi. 开始
[计算机

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