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国际知名品牌英语简介(MP3+中英字幕) 第46期:宜家家居

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IKEA is a Swedish furniture and home products retailer that has stores all over the world. It is famous for well-priced flat pack furniture that customers assemble at home. It also sells accessories and bathroom and kitchen items. It is the world's largest furniture retailer. IKEA was started in 1943 by 17-year-old Ingvar Kamprad from Elmtaryd in Agunnaryd, South Sweden. The IKEA acronym comes from the initials of the founder and the places he grew up. The company operates over 300 stores as franchises in 37 countries. It has over 12,000 products in its catalogue. The company employs over 125,000 people worldwide. IKEA’s visionis “to create a better everyday life for the many people…by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

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宜家是瑞典家具用品零售商,它的商店遍布全世界)fTb28O*VuDMA。该品牌最著名是价格亲民的平板家具,顾客可以在家完成组装gy6xBcuO]JuEWm。宜家还销售附件和厨房用品CMYSm)TuEG6(1Soy(XE。宜家是全球最大的家具零售商fQQ#Ifd3_z]u。1943年,17岁的英格瓦·坎普拉德建立了宜家,他出生于瑞典南部Agunnaryd的Elmtaryd农场P3pFWT.iZ*。宜家的缩写是由创始人和他出生地的缩写组成xcRm[bI6@e(q。宜家在全球拥有超过300家商店,并在37个国家销售3tnCkRF[U%vwDv。产品数量超过了1万2000种ji*QvF+lRBqAQf!2。宜家在全球拥有12万5千名员工aoUv|flQ.R3D。宜家的理念是通过提供设计新颖、多功能的家具产品来让更多的人享受更好的生活,宜家的产品价格低廉,我们希望能有更多的人买得起宜家的产品RWlFsQ2m]S

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译文属可可英语原创,未经允许,不得转载i0ux[wP2UpwRESnDqq

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重点单词   查看全部解释    
quality ['kwɔliti]

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n. 品质,特质,才能
adj. 高品质的

 
fashionable ['fæʃənəbl]

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adj. 流行的,时髦的

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kitchen ['kitʃin]

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n. 厨房,(全套)炊具,灶间

 
frustration [frʌs'treiʃən]

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n. 挫折,令人沮丧的东西

 
functional ['fʌŋkʃənəl]

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adj. 功能的,有功能的,实用的

 
range [reindʒ]

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n. 范围,行列,射程,山脉,一系列
v. 排

 
assemble [ə'sembl]

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vt. 聚集,集合,装配
vi. 集合,聚集

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generic [dʒi'nerik]

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adj. 一般的,普通的,共有的,没有商标的

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