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晨读778期|Manner咖啡冲突:降级的中产VS咆哮的年轻人

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Crisis in a cup: Manner Coffee faces PR debacle following incidents of employee violence


Last week China's Manner Coffee, a popular chain known for its rapid expansion and innovative marketing, announced a new partnership with Porsche. The collaboration featured a unique offering. This launch was poised to create significant buzz on social media and strengthen Manner Coffee's market presence. However, the campaign was quickly overshadowed by a series of violent incidents at several franchise locations in Shanghai.


Surveillance footage from last Monday revealed troubling scenes at three different stores. In one incident, a male barista was seen stepping away from his counter to slap a customer, while a female barista threw a can of ground coffee at another customer's face. Another altercation escalated when a customer entered the barista's work area, leading to a physical scuffle. It was reported the incidents occurred as a result of extreme working conditions, which pushed the staff to the edge in tandem with "impatient" customers.


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重点单词   查看全部解释    
announced [ə'naunst]

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宣布的

 
extreme [ik'stri:m]

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adj. 极度的,极端的
n. 极端,极限

 
popular ['pɔpjulə]

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adj. 流行的,大众的,通俗的,受欢迎的

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counter ['kauntə]

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n. 计算器,计算者,柜台
[计算机] 计数器

 
incident ['insidənt]

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n. 事件,事变,插曲
adj. 难免的,附带

 
innovative ['inəuveitiv]

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adj. 革新的,创新的

 
poised [pɔizd]

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adj. 泰然自若的,镇定的;摆好姿势不动的,静止的;平

 
collaboration [kə.læbə'reiʃən]

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n. 合作,通敌

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strengthen ['streŋθən]

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v. 加强,变坚固

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campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

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