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I hate it when people call themselves "entrepreneurs"
我讨厌一种人，他们把自己称为“企业家”，
when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on.
实际上真正想做的却是创建一家企业，然后把它卖掉或上市，他们就可以变现，一走了之。
They're unwilling to do the work it takes to build a real company, which is the hardest work in business.
他们不愿意去做那些打造一家真正的公司所需要做的工作，也是商业领域里最艰难的工作。
That's how you really make a contribution and add to the legacy of those who went before.
然而只有那样你才真正有所贡献，为前人留下的遗产添砖加瓦。
You build a company that will still stand for something a generation or two from now.
你要打造一家再过一两代人仍然屹立不倒的公司。
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel.
那就是沃尔特·迪士尼，还有休利特和帕卡德，还有创建英特尔的人所做的。
They created a company to last, not just to make money. That's what I want Apple to be.
他们创造了传世的公司，而不仅仅是为了赚钱。这正是我对苹果的期望。
I don't think I run roughshod over people, but if something sucks, I tell people to their face.
我不认为我对别人很残暴，但如果谁把什么事搞砸了，我会当面跟他说。
It's my job to be honest. I know what I'm talking about, and I usually turn out to be right. That's the culture I tried to create.
诚实是我的责任。我知道我在说什么，而且事实总是证明我是对的。那是我试图创建的文化。
We are brutally honest with each other, and anyone can tell me they think I am full of shit and I can tell them the same.
我们相互间诚实到残酷的地步，任何人都可以告诉我，他们认为我就是一堆狗屎，我也可以这样说他们。
And we've had some rip-roaring arguments, where we are yelling at each other, and it's some of the best times I've ever had.
我们有过一些激烈的争吵，互相吼叫，那是我最美好的记忆。
I feel totally comfortable saying "Ron, that store looks like shit" in front of everyone else.
我在大庭广众之下说“罗恩，那个商店看起来像坨屎”的时候，没什么不良感觉。
Or I might say "God, we really fucked up the engineering on this" in front of the person that's responsible.
或者我会说“上帝，我们真他妈把这个工艺搞砸了”，就当着负责人的面。
That's the ante for being in the room: You've got to beable to be super honest.
这就是我们的规矩：你就得超级诚实。
Maybe there's a better way, a gentlemen's club where we all wear ties and speak in this Brahmin language and velvet code-words,
也许有更好的方式，像个绅士俱乐部一样，大家都戴着领带说着上等人的婆罗门语和华丽词汇，
but I don't know that way, because I am middle class from California.
但是我不了解那种方式，因为我是来自加利福尼亚的中产阶级。
