评论
打印
In the longer run, however, there proved to be some advantages to Jobs's model.
然而从长期看，乔布斯的模式证明是有一些优势的。
Even with a small market share, Apple was able to maintain a huge profit margin while other computer makers were commoditized.
当其他计算机制造商都在商品化时，苹果即使以很小的市场份额都能保持极髙的利润率。
In 2010, for example, Apple had just 7% of the revenue in the personal computer market, but it grabbed 35% of the operating profit.
例如在2010年，苹果的收入只占个人电脑市场的7%，但是却获得了营业利润的35%。
More significantly, in the early 2000s Jobs's insistence on end-to-end integration gave Apple an advantage in developing a digital hub strategy,
更重要的是，在21世纪初，乔布斯对于端到端一体化的坚持使苹果得到发展数字中枢策略的优势，
which allowed your desktop computer to link seamlessly with a variety of portable devices.
让用户可以桌上电脑跟各种便携设备无缝连接。
The iPod, for example, was part of a closed and tightly integrated system.
例如，iPod就是这个紧密接合的封闭系统的一部分。
To use it, you had to use Apple's iTunes software and download content from its iTunes Store.
要使用它，你就必须使用苹果的iTunes软件，并从iTunes商店下载内容。
The result was that the iPod, like the iPhone and iPad that followed,
其结果就是，iPod高雅而令人愉悦，正如后来的iPhone和iPad—样，
was an elegant delight in contrast to the kludgy rival products that did not offer a seamless end-to-end experience.
跟那些不提供端到端无缝体验的杂牌竞争产品形成鲜明的对比。
The strategy worked. In May 2000 Apple's market value was one-twentieth that of Microsoft.
这个策略行之有效。在2000年5月，苹果的市值是微软的1/20。
In May 2010 Apple surpassed Microsoft as the world's most valuable technology company, and by September 2011 it was worth 70% more than Microsoft.
到2010年5月，苹果超过微软成为全球最有价值的科技公司，到2011年9月，苹果的价值髙出微软70%。
In the first quarter of 2011 the market for Windows PCs shrank by 1%, while the market for Macs grew 28%.
2011年第一季度，Windows个人电脑的市场份额缩水1%，而Mac的市场份额增长了28%。
By then the battle had begun anew in the world of mobile devices.
彼时彼刻，移动设备领域烽烟再起。
Google took the more open approach, and it made its Android operating system available for use by any maker of tablets or cell phones.
谷歌采取了开放策略，其安卓操作系统可供任何平板电脑或手机制造商使用。
By 2011 its share of the mobile market matched Apple's.
到2011年，谷歌的移动市场份额与苹果持平。
The drawback of Android's openness was the fragmentation that resulted.
安卓系统开放策略的不足之处在于其导致的分裂状态。
Various handset and tablet makers modified Android into dozens of variants and flavors,
不同的手机和平板电脑制造商把安卓系统修改成了几十种不同的版本和风格，
making it hard for apps to remain consistent or make full use if its features.
难以开发一致的应用程序或充分利用其特性。
There were merits to both approaches.
两种策略都有其优点。
Some people wanted the freedom to use more open systems and have more choices of hardware;
有些人希望拥有使用更开放系统的自由，并有更多的硬件选择；
others clearly preferred Apple's tight integration and control,
其他人显然更偏爱苹果紧密的整体性和可控性，
which led to products that had simpler interfaces, longer battery life, greater user-friendliness, and easier handling of content.
这使得产品界面更筒单、电池寿命更长、更易于操作、内容处理更容易。
