Financial Times原文:
Elon Musk plans to replace Twitter's iconic bird logo with an 'X', in a major corporate rebranding that comes as the company has struggled to attract advertising and is battling increased competition.
埃隆·马斯克(Elon Musk)计划用一个“X”取代Twitter标志性的小鸟标识,这是一项重大的企业品牌重塑努力,目前该公司难以吸引广告主,并面临日益激烈的竞争。
1.iconic bird logo 具有标志性的小鸟标识(icon n.标识,偶像 iconic adj.标志性的)
2.corporate rebranding 企业品牌重塑(rebrand v.给……一个新名称,采用新名称,重塑)
3.struggle to attract advertising 难以吸引广告主
4.battle increased competition 面临日益激烈的竞争(battle vt.与……作战,和……斗争)
Musk announced the revamp on Sunday, saying on the social media platform that "soon we shall bid adieu to the twitter brand and, gradually, all the birds". He added: "If a good enough X logo is posted tonight, we'll make it go live worldwide tomorrow." Musk has already made significant changes to Twitter since he bought the company last year, changing its name to X Corp in filings as part of his plans to create an "everything app" under the brand "X".
马斯克上周日宣布了这一变更计划,他在这个社交媒体平台上发帖称,“很快我们将告别Twitter品牌,然后逐渐告别所有小鸟”。他补充说:“如果有谁在今晚贴出一个足够好的X标识,我们明天就会让它在全球范围上线。”自去年收购Twitter以来,马斯克已经对该公司进行了重大调整,在监管申报文件中将其更名为X Corp,作为他以“X”品牌创建“万能App”(everything app)计划的一部分。
5.revamp n.翻新,改建,改组
6.social media platform 社交媒体平台
7.bid adieu 告别
8.go live 上线(live adj.活的;现场的;通电的)
9.an everything app 一个万能软件