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Hotter than iPhone 14: US$14 AirPods Pro lanyard is selling out on Apple’s website in China amid online mockery

A braided loop designed for Apple’s latest AirPods Pro is selling fast in China amid jokes and derision on social media about its 98 yuan (US$14) price tag, after Chinese consumers’ overwhelming interest in the technology giant’s new iPhone 14 handsets overwhelmed its website’s servers during pre-orders.

Wait times for online orders of the lanyard, which was unveiled alongside the new AirPods at a product launch event last week, have stretched over five weeks, according to Apple’s website. As of Tuesday, the earliest delivery time was October 19.

The wait time is similar to that of the iPhone 14 Pro Max, the most popular new handset unveiled last week, and surpasses that of the regular iPhone 14. This is despite the fact that it remains in stock at Apple’s bricks-and-mortar locations across major cities, including Beijing, Shanghai and Shenzhen.

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