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As China's travel chill deepens, tourist-starved regions struggle to get by

As China's domestic tourism unravels, desperate provinces are slashing ticket prices, offering tax breaks and even begging locals to help save plummeting tourist earnings in a sector that employs tens of millions of people.

The slump in tourism — which includes travel, accommodation and catering — has persisted into 2022 because of wider COVID-related curbs on inter-province travel, lockdowns and endless mass testing, official data shows.

Particularly hurt are provinces that lean on tourism for growth such as Hainan and Yunnan, as well as northern regions with smaller windows of mild, tourist-friendly weather.

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