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原文

Samsung says it plans to offer more bespoke electronics to appeal to younger customers.

The South Korean giant saw a big spike in sales of fridges and cleaners during the pandemic while online sales grew 50% globally during the third quarter.

One area of growth in South Korea were fridges that can be customized according to size, material and color.

Samsung plans to start selling personalized fridges in the US, Middle East and Europe later this year.

语言点

1. bespoke adj. 定制的，定做的

· bespoke tailoring 量身定做

· bespoke cocktails 专门为某人定制，特调的鸡尾酒

· bespoke audio 定制音响

2. electronics n. 电子设备，电子产品

3. appeal to 吸引(attract)

· 固定搭配：appeal to sb. 或attract sb. to sth.

· 区分：attract 比较倾向于吸引/获取了某人的注意力；appeal 的话更多的是让某人产生好感和兴趣

· It's a movie that will appeal to the young.

这部电影年轻人会感兴趣。

4. spike n. 飙升 (a sharp increase)

· a spike in oil prices 石油价格飙升

5. customized adj. 客户化的，定制的(personalized)

· be customized according to… 在……方面定制

· customer n. 客户

· customized furniture 订做家具

· customized service 个性化服务

6. personalized adj. 个性化的，定制的

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